In the dynamic landscape of event planning and management, staying at the forefront of technological advancements and marketing strategies is non-negotiable. The ASAE Marketing, Membership & Communications Conference (MMC) + Technology offers a goldmine of sessions designed to elevate your events and conferences to the next level. Whether you’re seeking innovative ways to engage your audience, streamline operations, or maximize your event’s impact, MMC+ Tech has something for everyone. Here are the top 3 sessions we recommend for marketing and membership professionals looking to revolutionize their approach to events.
Associations Adapting to Future Trends in Digital Engagement and Tech
Thursday, May 30, 2024 3:45 PM – 4:30 PM
This session offers a forward-thinking exploration of the evolving digital landscape and its impact on associations. The primary goal is to equip association professionals with effective insights and strategies to navigate and leverage emerging digital trends and technologies. The session aims to provide a roadmap for associations not only to adapt but also thrive in a rapidly changing digital environment.
(Read more: https://mmct.asaecenter.org/schedule.cfm)
Speakers
Duane Capuano, Amplified Growth
Marcie Peck, Senior Consultant, Ellipsis Partners LLC
Why EVA thinks it’s important
Digital transformation is totally changing the game in how we engage members, plan events, and run associations. We’re talking about cool stuff like virtual events, augmented reality, and AI-driven analytics, and how these can help captivate your audience, make experiences more personal for attendees, and make running events a breeze. Plus, getting a handle on these tech trends not only boosts the value of your meetings and events but also keeps you ahead in a digital-first world, helping you build stronger connections with members and stakeholders.
Dig Deeper Wells: Use Your Data to Build Bigger Event Audiences
Thursday, May 30, 2024 3:45 PM – 4:30 PM
Learn how Equip Exposition, one of the largest trade shows in the country, achieved a 20% increase in key audience demographic through strategic technology investments and enhanced media outreach. We’ll share the methods, tools, and data-driven approaches that fueled this growth, and takeaways for your event marketing efforts.
(Read more: https://mmct.asaecenter.org/schedule.cfm)
Speakers
Charles Bowen, Vice President, Communications and Member Relations, Outdoor Power Equipment Institute/ Equip Expo
Evan Cox, Director of Marketing, Equip Exposition & OPEI
Why EVA thinks it’s important
It’s all about the magic of using data to really get who your audience is and how to bring in more people to your events. Taking a page from the Equip Exposition’s success story, the talk will dive into how smart tech and sharp analytics can open doors to new groups of attendees. You’ll walk away with some solid tips on how to use data to grow your audience, make your event content, marketing, and comms strategies super relevant for your target crowd. This session is super relevant because it’s all about creating more personalized and impactful event experiences, offering pros a way to see real growth in their events and meetings.
Email Marketing Do’s & Don’ts – For Associations and Event Marketers
Friday, May 31, 2024 10:15 AM – 11:00 AM
Email marketing trends are always changing. To stay current and up-to-date, you need to know what’s working now. This session will share the latest tactics that help to significantly increase membership, event registrations, attendance, and show-up rates. Learn behavioral changes that are affecting how email users notice, process, and respond to your marketing messages. With data from the last 30 days, you will learn tips and tricks that can be applied to your email marketing campaigns right away.
(Read more: https://mmct.asaecenter.org/schedule.cfm)
Speaker
Jay Schwedelson, President and CEO, Outcome Media
Why EVA thinks it’s important
With digital communication changing so fast, figuring out how to really grab people’s attention can make a huge difference in boosting your event’s attendance and participation. This session is perfect if you want to get better at crafting emails that not only get opened and clicked on but also build excitement and community around your events. Joining this session means you’ll get hands-on tips you can use right away to up your marketing game and make sure your messages hit the mark with your audience.
Leveraging Technology to Revolutionize Marketing and Membership Engagement
For those eager to explore deeper into how technology can revolutionize event marketing and engagement strategies, make sure to visit the EVA Event Tech Hub at Kiosk 17. Here, you’ll discover a curated selection of the latest technological tools and insights tailored specifically for association marketing, membership, and tech professionals. From cutting-edge analytics to integrated experiences for attendees, our experts are on hand to demonstrate how integrating technology can not only enhance the attendee experience but also provide you with actionable data to make your next event a resounding success. Engage with us to explore the future of event technology and take your marketing efforts to new heights.
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Ready to take your event marketing and engagement to the next level? Book a personalized demo with EVA Event Tech Hub today! Experience firsthand how our Engagement Platform and Salesforce Native Event Registration can transform your event planning and execution. Discover powerful, integrated solutions designed for maximized efficiency and impact. Don’t miss out on leveraging technology to create unforgettable events. Schedule your demo now!
